Lutz Hübner, CMO of the BWT Group, said that with his many years of personal commitment to water Ernst Bromeis is a role model for lots of people and BWT was delighted to be his Lake Baikal expedition partner. That he has had to stop the BWT Lake Baikal expedition on health grounds is a great pity and extremely regrettable.
Ernst Bromeis chose us as a partner because he recognised that we were in his team all along. We work each day to raise awareness of the fact that water, the elixir of life, is a resource that absolutely must be protected. We cannot allow to let the fundament of every life form on Earth go to waste just because we are unwilling to tackle global problems like water pollution or climate change. That is why BWT develops and provides solutions to these problems:
There cannot be enough awareness for the Lake Baikal Expedition. That is why BWT did not hesitate to:
What Earth needs now is a movement where we all make a contribution to protecting the blue of our planet. So, let us start one! Everyone to the best of their abilities and possibilities. We don’t have to be perfect in each and every aspect. Nobody can do the perfectly right thing 24/7, no matter who or where they are. But we still can do our best. Questioning our routines and everyday decisions. Knowing that every little bit counts.
This means, everyone can become a water ambassador like Ernst Bromeis. No, that doesn’t mean we all have to swim Lake Baikal. Protecting our water in the place where you are is all we ask for.
And, hey, you have a voice! Make it be heard. Use your enthusiasm, your passion, your wit. Tell them! You will make a difference. Be a driving force in your community and help keep our planet blue. Water is a cause worth getting loud for!