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Cookie Policy

We use cook­ies on our web­site. Cook­ies are small text files or other stor­age tech­nolo­gies stored on your com­puter by your browser. These cook­ies process cer­tain spe­cific in­for­ma­tion about you, such as your browser, lo­ca­tion data, or IP ad­dress. Many cook­ies con­tain a so-called cookie ID. A cookie ID is a unique iden­ti­fier of the cookie. It con­sists of a char­ac­ter string through which in­ter­net pages and servers can be as­signed to the spe­cific In­ter­net browser in which the cookie was stored. This al­lows vis­ited In­ter­net sites and servers to dif­fer­en­ti­ate the in­di­vid­ual browser of the data sub­ject from other in­ter­net browsers that con­tain other cook­ies. A spe­cific in­ter­net browser can be rec­og­nized and iden­ti­fied using the unique cookie ID.

These data will be stored for a max­i­mum of 180 days as a tech­ni­cal safe­guard to pro­tect the data pro­cess­ing sys­tems against unau­tho­rized ac­cess.

The legal basis for such pro­cess­ing is Art. 6 Para. 1 lit. b) GDPR, in­so­far as these cook­ies are used to col­lect data to ini­ti­ate or process con­trac­tual re­la­tion­ships.

If the pro­cess­ing does not serve to ini­ti­ate or process a con­tract, our le­git­i­mate in­ter­est lies in im­prov­ing the func­tion­al­ity of our web­site. The legal basis is then Art. 6 Para. 1 lit. f) GDPR. 

1.1. Anony­mous user pro­file
Within statu­tory pro­vi­sions our com­pany cre­ates user pro­files under a pseu­do­nym for the rea­son of pro­mo­tion, mar­ket re­search and the cus­tomiza­tion of our ser­vices. You can ob­ject to the usage of this data at any time with fu­ture ef­fect.

1.2. Third-party cook­ies
If nec­es­sary, our web­site may also use cook­ies from com­pa­nies with whom we co­op­er­ate for the pur­pose of ad­ver­tis­ing, an­a­lyz­ing, or im­prov­ing the fea­tures of our web­site.
Please refer to the fol­low­ing in­for­ma­tion for de­tails, in par­tic­u­lar for the legal basis and pur­pose of such third-party col­lec­tion and pro­cess­ing of data col­lected through cook­ies.

1.3. Dis­abling cook­ies
You can refuse the use of cook­ies by chang­ing the set­tings on your browser. Like­wise, you can use the browser to delete cook­ies that have al­ready been stored. How­ever, the steps and mea­sures re­quired vary, de­pend­ing on the browser you use. If you pre­vent or re­strict the in­stal­la­tion of cook­ies, not all of the func­tions on our site may be fully us­able.

Web analy­sis tools



2.1 Google Analytics (with anonymisation function)

 

BWT AG has integrated the Google Analytics component (with anonymisation function) into this website. Google Analytics is a web analysis service. Web analytics refers to the collection, compilation and evaluation of data on the behaviour of visitors to websites. A web analysis service collects data on, among other things, the website from which a data subject arrived on a website (known as the referrer), which subpages of the website are accessed or how often and the length of time for which a subpage was viewed. Web analytics is predominantly used to optimise a website and to perform a cost-benefit analysis of online advertising.

The company that operates the Google Analytics component is Google LLC (“Google”) 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

BWT AG uses the “_gat._anonymizeIp” suffix to carry out web analyses using Google Analytics. By using this suffix, the IP address of the data subject’s internet connection is truncated and anonymised by Google when our website is accessed from a member state of the European Union or from another country that is a signatory to the Agreement on the European Economic Area (EEA).

The purpose of the Google Analytics component is to analyse visitor flows on our website. Google uses the data and information gained to, among other things, evaluate the usage of our website, to create online reports for us that show and compile the activities on our website and to provide further services in connection with the usage of our website.

Google Analytics places a cookie on the data subject’s IT system. It has already been explained above what cookies are. Placing the cookie enables Google to analyse the usage of our website. Each time one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component has been integrated, is called up, the web browser on the data subject’s IT system is automatically prompted by the Google Analytics component to transmit data to Google for the purpose of online analysis.

As already outlined above, the data subject can at all times use a corresponding setting on the web browser used to block the placement of cookies by our website and thus permanently object to the placement of cookies. Such a setting on the web browser used would also prevent Google from placing a cookie on the data subject’s IT system. In addition, a cookie that has already been placed by Google Analytics can be deleted at any time using the web browser or other software programs.

Furthermore, the data subject has the option of objecting to the collection of data generated by Google Analytics in relation to usage of this website as well as to the processing of this data by Google and can prevent this. To do so, the data subject must download and install a browser add-on at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that data and information on visits to websites may not be transmitted to Google Analytics. The installation of the browser add-on is interpreted by Google as an objection. If the data subject’s IT system is deleted, formatted or reinstalled at a later time, the data subject must re-install the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or by another person in his area of control, there is an option to reinstall or reactivate the browser add-on.

Further information and Google’s currently applicable privacy policy can be downloaded from https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under the following link: https://www.google.com/intl/de_de/analytics/.

2.2. Google Ad­Words with Con­ver­sion Track­ing

Our web­site uses Google Ad­Words and con­ver­sion track­ing. This is a ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (here­inafter “Google”).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

We use con­ver­sion track­ing to pro­vide tar­geted pro­mo­tion of our site. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in the analy­sis, op­ti­miza­tion, and eco­nomic op­er­a­tion of our site.

If you click on an ad placed by Google, the con­ver­sion track­ing used stores a cookie on your de­vice. These so-called con­ver­sion cook­ies ex­pire after 30 days and do not oth­er­wise iden­tify you per­son­ally.

If the cookie is still valid and you visit a spe­cific page of our web­site, both we and Google can eval­u­ate that you clicked on one of our ads placed on Google and that you were then for­warded to our web­site.

The data col­lected in this way is in turn used by Google to pro­vide us with an eval­u­a­tion of vis­its to our web­site and what vis­i­tors do once there. In ad­di­tion, we re­ceive in­for­ma­tion about the num­ber of users who clicked on our ad­ver­tise­ment(s) as well as about the pages on our site that are sub­se­quently vis­ited. Nei­ther we nor third par­ties who also use Google Ad­Words will be able to iden­tify you from this con­ver­sion track­ing.

You can also pre­vent or re­strict the in­stal­la­tion of cook­ies by mak­ing the ap­pro­pri­ate set­tings in your browser. Like­wise, you can use the browser to delete cook­ies that have al­ready been stored. How­ever, the steps and mea­sures re­quired vary, de­pend­ing on the browser you use. If you have any ques­tions, please use the help func­tion or con­sult the doc­u­men­ta­tion for your browser or con­tact its maker for sup­port.

In ad­di­tion, Google pro­vides fur­ther in­for­ma­tion with re­gard to its data pro­tec­tion prac­tices in par­tic­u­lar in­for­ma­tion on how you can pre­vent the use of your data.

https://services.google.com/sitestats/de.html
http://www.google.com/policies/technologies/ads/
http://www.google.de/policies/privacy/

So­cial Media

 

We are pre­sent on so­cial net­works and plat­forms to com­mu­ni­cate with and in­form cus­tomers, stake­hold­ers and users about our ser­vices.

In this re­gard, we point out that user data might be processed out­side the Eu­ro­pean Union. This can re­sult in risks for the users, e.g. the en­force­ment of user rights might be more dif­fi­cult. Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield providers guar­an­tee that they will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data.

Usu­ally, the user data is processed for mar­ket re­search and ad­ver­tis­ing pur­poses. On basis of the usage be­hav­iour and the in­ter­ests aris­ing user pro­files can be drawn. The user pro­files can be used to place ad­ver­tis­ing in and out­side of so­cial net­works and plat­forms, to at­tend to the user’s spe­cific in­ter­ests. For this pur­pose cook­ies are stored on the user’s de­vice, where the user’s be­hav­iour and in­ter­ests are stored. Fur­ther­more the user pro­files might save data in­de­pen­dent from the used de­vice.

The pro­cess­ing of the users’ per­sonal data is based on Art. 6 Para. 1 lit. f) GDPR, our le­git­i­mate in­ter­est on ef­fec­tive in­for­ma­tion of and com­mu­ni­ca­tion with the users. If the users are asked for con­sent for the data pro­cess­ing by the providers, the legal basis is Art. 6 Para. 1 lit. a) GDPR, Art. 7 GDPR.

Re­quests for in­for­ma­tion and en­force­ment of user rights can be most ef­fec­tively made with the providers. Solely the providers have ac­cess to the user data, they can take ac­tions and pro­vide in­for­ma­tion. Should you need as­sis­tance, you can con­tact us at any time.

For a de­tailed de­scrip­tion of the data pro­cess­ing and the pos­si­bil­ity to ap­peal (opt-out), please refer to the fol­low­ing links:

So­cial plug-ins

 

We use plug-ins of so­cial net­works. If the plug-in is stored on one of the pages you visit on our web­site, your browser will down­load an icon for the plug-in from the so­cial net­work’s servers. For tech­ni­cal rea­sons, it is nec­es­sary for the so­cial net­work to process your IP ad­dress. In ad­di­tion, the date and time of your visit to our web­site will also be recorded.

If you are logged in to the so­cial net­work while vis­it­ing one of our plugged-in web­sites, the in­for­ma­tion col­lected by the plug-in from your spe­cific visit will be rec­og­nized by the so­cial net­work. The in­for­ma­tion col­lected may then be as­signed to your per­sonal ac­count at the so­cial net­work. If, for ex­am­ple, you use the “Like”- or “Share”- but­ton, this in­for­ma­tion will be stored in your so­cial net­work ac­count and pub­lished on the so­cial net­work plat­form.

If you want to pre­vent this, you must ei­ther log out of the so­cial net­work be­fore vis­it­ing our web­site or use an add-on for your browser to pre­vent the so­cial net­work plug-in from load­ing.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in im­prov­ing the qual­ity of our web­site.

4.1. Face­book
Our web­site uses the plug-in of the Face­book so­cial net­work. Face­book.com is a ser­vice pro­vided by Face­book Inc., 1601 S. Cal­i­for­nia Ave, Palo Alto, CA 94304, USA. In the EU, this ser­vice is also op­er­ated by Face­book Ire­land Lim­ited, 4 Grand Canal Square, Dublin 2, Ire­land, here­inafter both re­ferred to as "Face­book."

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Face­book guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Fur­ther in­for­ma­tion about the pos­si­ble plug-ins, their re­spec­tive func­tions and about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in Face­book's pri­vacy pol­icy found at

https://developers.facebook.com/docs/plugins/
https://www.facebook.com/policy.php

4.2. Twit­ter
Our web­site uses the plug-in of the Twit­ter so­cial net­work. The Twit­ter ser­vice is op­er­ated by Twit­ter Inc., 795 Fol­som St., Suite 600, San Fran­cisco, CA 94107, USA ("Twit­ter").

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Twit­ter guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at
https://twitter.com/privacy

4.3. In­sta­gram
Our web­site uses the plug-in of the In­sta­gram so­cial net­work. The In­sta­gram Ser­vice is op­er­ated by In­sta­gram LLC, 1 Hacker Way, Build­ing 14 First Floor, Menlo Park, CA, USA („In­sta­gram“).

Fur­ther in­for­ma­tion about the pos­si­ble plug-ins, their re­spec­tive func­tions and about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in In­sta­gram’s pri­vacy pol­icy found at https://help.instagram.com/519522125107875

4.4. Google+
We use the plug-in of the Google+ so­cial net­work on our web­site. Google+ is an on­line ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (“Google”).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in Google's pri­vacy pol­icy found at
https://policies.google.com/privacy

4.5. Youtube
We use YouTube on our web­site. This is a video por­tal op­er­ated by YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, here­inafter re­ferred to as "YouTube". YouTube is a sub­sidiary of Google LLC, 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 USA, here­inafter re­ferred to as "Google".

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google and its sub­sidiary YouTube guar­an­tee that they will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

We use YouTube in its ad­vanced pri­vacy mode to show you videos. Ac­cord­ing to YouTube, the ad­vanced pri­vacy mode means that the data spec­i­fied below will only be trans­mit­ted to the YouTube server if you ac­tu­ally start a video. With­out this mode, a con­nec­tion to the YouTube server in the USA will be es­tab­lished as soon as you ac­cess any of our web­pages on which a YouTube video is em­bed­ded.

This con­nec­tion is re­quired in order to be able to dis­play the re­spec­tive video on our web­site within your browser. YouTube will record and process at a min­i­mum your IP ad­dress, the date and time the video was dis­played, as well as the web­site you vis­ited. In ad­di­tion, a con­nec­tion to the Dou­bleClick ad­ver­tis­ing net­work of Google is es­tab­lished.

For the pur­pose of func­tion­al­ity and analy­sis of usage be­hav­ior, YouTube per­ma­nently stores cook­ies on your de­vice via your browser. If you do not agree to this pro­cess­ing, you have the op­tion of pre­vent­ing the in­stal­la­tion of cook­ies by mak­ing the ap­pro­pri­ate set­tings in your browser. Fur­ther de­tails can be found in the sec­tion about cook­ies above.

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in Google's pri­vacy pol­icy found at
https://policies.google.com/privacy

4.6. Pin­ter­est
Our web­site uses the plug-in of the In­sta­gram so­cial net­work. The Pin­ter­est Ser­vice is op­er­ated by Pin­ter­est Inc., 808 Bran­nan Street, San Fran­cisco, CA 94103, USA („Pin­ter­est“).
Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at
https://policy.pinterest.com/en/privacy-policy

4.7. Xing
Our web­site uses the plug-in of the Xing so­cial net­work. The Xing Ser­vice is op­er­ated by XING SE, Damm­torstraße 30, 20354 Ham­burg, Deutsch­land (“Xing“).
Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at
https://privacy.xing.com/en

4.8. LinkedIn
Our web­site uses the plug-in of the LinkedIn so­cial net­work. LinkedIn is a ser­vice pro­vided by LinkedIn Cor­po­ra­tion, 2029 Stier­lin Court Moun­tain View, CA 94043, USA. In the EU, this ser­vice is op­er­ated by LinkedIn Ire­land, Pri­vacy Pol­icy Is­sues, Wilton Plaza, Wilton Place, Dublin 2, Ire­land here­inafter both re­ferred to as "LinkedIn."

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield LinkedIn guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active

Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions are found at
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy

So­cial Lo­gins

To reg­is­ter and log in to your cus­tomer ac­count, you also have the op­tion of au­then­ti­cat­ing your­self with your ex­ist­ing pro­file on one of the fol­low­ing so­cial net­works, Face­book, Google+ or LinkedIn, and fi­nally reg­is­ter­ing or log­ging in.

For this pur­pose, you will find on the reg­is­tra­tion page or login page the cor­re­spond­ing sym­bols of the re­spec­tive providers of the so­cial net­works sup­ported by our web­site. Be­fore a con­nec­tion to the provider is es­tab­lished, you must ex­pressly agree to the process and trans­mis­sion of data de­scribed below:

By click­ing on the re­spec­tive sym­bol, a new pop-up win­dow (so-called app) opens, in which you must log in with your login data for the so­cial net­work. After you have suc­cess­fully logged in, the so­cial net­work will tell you, which data will be trans­mit­ted to us for au­then­ti­ca­tion as part of the reg­is­tra­tion or login process. If you have agreed to this data trans­fer, the fields re­quired by us for reg­is­tra­tion will be filled with the trans­mit­ted data. The in­for­ma­tion we re­quire for reg­is­tra­tion or login is (i) your name and (ii) your email ad­dress.

Only after your ex­press con­sent to the use of the trans­mit­ted and re­quired data, your data will be stored by us and used for the pur­poses as stated within this Pri­vacy Pol­icy. There is no link be­yond the au­then­ti­ca­tion process be­tween your cus­tomer ac­count cre­ated with us and your ac­count on the cor­re­spond­ing so­cial net­work.

In order to per­form the au­then­ti­ca­tion process for reg­is­tra­tion and login, your IP ad­dress is trans­mit­ted to the re­spec­tive so­cial net­work provider. We have no in­flu­ence on the pur­pose and scope of data col­lec­tion and on the fur­ther pro­cess­ing of the data by the re­spec­tive provider of the so­cial net­work. For fur­ther in­for­ma­tion, please read the data pro­tec­tion in­for­ma­tion of the re­spec­tive provider.

On­line Ad­ver­tis­ing

 
6.1. Ama­zon Ads 

Within our web­site, we use the "Ama­zon Pixel" to pre­sent ad­ver­tise­ments tai­lored to in­di­vid­ual in­ter­ests. This is done using the in­for­ma­tion you pro­vide to us when you visit our web­sites and use our con­tent or ser­vices. Cus­tomized ads, some­times re­ferred to as per­son­al­ized or in­ter­est-based ad­ver­tis­ing, are based on in­for­ma­tion we re­ceive through your ac­tiv­i­ties, such as: For ex­am­ple, pur­chases on our web­sites, use of de­vices, soft­ware or ap­pli­ca­tions, or vis­its to sites con­tain­ing Ama­zon con­tent or ads, in­ter­ac­tion with Ama­zon tools, or use of these pay­ment ser­vices.

The data col­lected in this way is anony­mous to us, which means that we can nei­ther see per­sonal data of in­di­vid­ual users nor com­bine these with other in­for­ma­tion about a user.
The data is stored and processed by Ama­zon. Ama­zon can track the be­hav­ior of users who clicked on an ad and were redi­rected to our web­site. By using cook­ies, which are text files stored on your com­puter, Ama­zon can then rec­og­nize that user in the Ama­zon mem­ber area and op­ti­mize the ef­fi­ciency of ad­ver­tise­ments, for ex­am­ple to offer ad­ver­tise­ment tai­lored to the needs of tar­get group, in order to the data use pol­icy of Ama­zon. This only ap­plies to users who have an ac­count on Ama­zon and are logged into the mem­ber’s area of Ama­zon. Users who are not mem­bers of Ama­zon are not af­fected by this data pro­cess­ing.

You can ob­ject the data pro­cess­ing by fol­low­ing link: https://www.amazon.de/adprefs

6.2. plista
This web­site uses plista, an ad­ver­tis­ing ser­vice of plista GmbH, Torstraße 33-35, 10119 Berlin. Per­sonal data is not col­lected by plista. The anony­mous data are stored in your browser by so-called "cook­ies". The goal of plista is to pro­vide users with in­ter­est­ing con­tent and ad rec­om­men­da­tions. In doing so, plista com­pares the in­ter­ests of users and rec­om­mends the fa­vorites, like fre­quently ac­cessed con­tent of sim­i­lar users. In­ter­ests are ex­pressed in the form of clicks. This means by the ex­am­ple of read­ing habit that the be­hav­ior is recorded and trans­mit­ted to the plista server and stored there. This only hap­pens on web­sites that be­long to the plista net­work. It is not pos­si­ble for third par­ties to view or read the data. In order for plista to be able to in­di­vid­u­ally cal­cu­late rec­om­men­da­tions of ar­ti­cles, prod­ucts or ad­ver­tise­ments for each user, the click data (in­ter­ests) are stored to­gether with with a randomly generated user-id. The in­for­ma­tion col­lected by plista will be held for as long as it is re­quired by the rel­e­vant legal pro­vi­sions. There­after, plista uses anonymized data solely for an­a­lyt­i­cal pur­poses.

You can ob­ject to this data pro­cess­ing by fol­low­ing link: https://www.plista.com/en/about/opt-out/

6.3. Face­book-Pixel, Face­book Cus­tom Au­di­ences, Looka­like Au­di­ences
The “vis­i­tor ac­tion pixel” is a tool of Face­book Inc., 1601 Wil­low Road, Menlo Park, CA 94025, USA. Based on web­site vis­its and the surf­ing be­hav­ior, this tool al­lows us to de­ter­mine tar­get groups for ad­ver­tis­ing on Face­book, so-called “Face­book-Ads”.

Also we use this tool to mea­sure the ef­fec­tive­ness of on­line mar­ket­ing ac­tiv­i­ties. So we can fol­low the ac­tions of users after they have viewed and/or clicked a Face­book ad­ver­tise­ment and then placed an order. Once you reach the web­site, the pixel is in­te­grated di­rectly by Face­book and can store a cookie on your de­vice. The tool "Looka­like Au­di­ence" is based on the same track­ing pixel and al­lows Face­book to de­ter­mine sim­i­lar­i­ties with ex­ist­ing Face­book ac­count hold­ers for in­ter­est-based ad­ver­tis­ing.

The browser au­to­mat­i­cally es­tab­lishes a di­rect con­nec­tion to the Face­book server. We have no in­flu­ence on the ex­tent and fur­ther use of the data col­lected by Face­book through the use of this tool and there­fore in­form you ac­cord­ing to our level of knowl­edge. By in­te­grat­ing Face­book Cus­tom Au­di­ences, Face­book re­ceives the in­for­ma­tion that you have called up the cor­re­spond­ing web­site of our In­ter­net pres­ence, or that you have clicked on an ad­ver­tise­ment from us. If you are reg­is­tered with a Face­book ser­vice, Face­book can as­so­ci­ate your visit with your ac­count. Even if you are not reg­is­tered with Face­book or have not logged in, it is pos­si­ble that the provider may ob­tain and store your IP ad­dress and other iden­ti­fy­ing in­for­ma­tion.
Fur­ther in­for­ma­tion about the col­lec­tion and use of data as well as your rights and pro­tec­tion op­tions in Face­book's pri­vacy pol­icy found at
https://www.facebook.com/policy

Face­book fur­ther of­fers de­tailed in­for­ma­tion at
https://www.facebook.com/business/help/651294705016616

The “Face­book Cus­tom Au­di­ences” func­tion can be de­ac­ti­vated in the Cookie Set­tings and for logged in users at
https://www.facebook.com/settings/?tab=ads#

Al­ter­na­tively, you can dis­able Face­book Pixel by click­ing on the link below. By click­ing on the link, a so-called "opt-out cookie" is con­fig­ured, which means that the analy­sis of your visit to our site will be pre­vented in the fu­ture:

[En­able "Opt-out Cookie"]

Please note that if you delete the cook­ies in your browser set­tings, this may also delete the opt-out cookie and its re-ac­ti­va­tion may be­come nec­es­sary.

Google Fonts


Our web­site uses Google Fonts to dis­play ex­ter­nal fonts. This is a ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (here­inafter: Google).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

To en­able the dis­play of cer­tain fonts on our web­site, a con­nec­tion to the Google server in the USA is es­tab­lished when­ever our web­site is ac­cessed.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in the op­ti­miza­tion and eco­nomic op­er­a­tion of our site.

When you ac­cess our site, a con­nec­tion to Google is es­tab­lished from which Google can iden­tify the site from which your re­quest has been sent and to which IP ad­dress the fonts are being trans­mit­ted for dis­play.

Google of­fers de­tailed in­for­ma­tion in par­tic­u­lar on op­tions for pre­vent­ing the use of data.
https://adssettings.google.com/authenticated
https://policies.google.com/privacy

Google-Maps

Our web­site uses Google Maps to dis­play our lo­ca­tion and to pro­vide di­rec­tions. This is a ser­vice pro­vided by Google Inc., 1600 Am­phithe­atre Park­way, Moun­tain View, CA 94043 (here­inafter: Google).

Through cer­ti­fi­ca­tion ac­cord­ing to the EU-US Pri­vacy Shield Google guar­an­tees that it will fol­low the EU's data pro­tec­tion reg­u­la­tions when pro­cess­ing data in the United States.

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

To en­able the dis­play of cer­tain fonts on our web­site, a con­nec­tion to the Google server in the USA is es­tab­lished when­ever our web­site is ac­cessed. If you ac­cess the Google Maps com­po­nents in­te­grated into our web­site, Google will store a cookie on your de­vice via your browser. Your user set­tings and data are processed to dis­play our lo­ca­tion and cre­ate a route de­scrip­tion. We can­not pre­vent Google from using servers in the USA.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our le­git­i­mate in­ter­est lies in op­ti­miz­ing the func­tion­al­ity of our web­site.

By con­nect­ing to Google in this way, Google can de­ter­mine from which web­site your re­quest has been sent and to which IP ad­dress the di­rec­tions are trans­mit­ted. If you do not agree to this pro­cess­ing, you have the op­tion of pre­vent­ing the in­stal­la­tion of cook­ies by mak­ing the ap­pro­pri­ate set­tings in your browser. Fur­ther de­tails can be found in the sec­tion about cook­ies above.

In ad­di­tion, the use of Google Maps and the in­for­ma­tion ob­tained via Google Maps is gov­erned by the Google Terms of Use https://policies.google.com/terms?gl=DE&hl=en
and the Terms and Con­di­tions for Google Maps https://www.google.com/intl/de_de/help/terms_maps.html
.

Google also of­fers fur­ther in­for­ma­tion in par­tic­u­lar on op­tions for pre­vent­ing the use of data.
https://adssettings.google.com/authenticated
https://policies.google.com/privacy