Lutz Hübner, CMO of the BWT Group, said that with his many years of personal commitment to water Ernst Bromeis is a role model for lots of people and BWT was delighted to be his Lake Baikal expedition partner. That he has had to stop the BWT Lake Baikal expedition on health grounds is a great pity and extremely regrettable.
Our water is in danger. Bottled and distributed thousands of kilometres around the globe. Don’t you think it’s sad that one of the main water polluters is our favourite water packaging: plastic? Water is life. It is part of you. Our existence depends on it. We have to protect it. It is high time that we act now to raise awareness of the dramatic situation we are currently in.
Ernst Bromeis dares to meet nature at eye level, taking the risk of being destroyed by what he tries to protect. You can tell: Ernst Bromeis, Swiss extreme athlete and adventurer, is on a mission. He swims for our lives. His lone journey will take him 900 kilometres across Lake Baikal in order to raise awareness for the reduction of plastic water bottles. But the danger lies not only in the sheer distance he plans to cover:
Follow Ernst Bromeis on his 900 kilometres swim across the largest fresh water lake on Earth.
The Siberian nature around Lake Baikal, though strikingly beautiful, does not specialise in hospitality. The water temperature is often in the single digits (Celsius, mind you!). For a good deal of the journey, wild bears and tall cliffs will keep Ernst Bromeis from taking naps on land. Making it harder to rest and warm up, which will take his strength and physical health to a merciless test.
Furthermore, rapidly changing weather conditions with unpredictable spells of fog will force him to navigate alone, using his internal compass. Apropos alone: once he is in the water of Lake Baikal Ernst Bromeis will be entirely on his own and without any assistance except for a small team on land.
Thus, should he succeed, he will be the first person to have swam the length of the largest freshwater lake on Earth.
With his decision to swim the entire length of Lake Baikal, Ernst Bromeis chose a natural setting as symbolic as can be. The Lake Baikal is the deepest and oldest lake on Earth. It contains 20% of the freshwater resources of our planet. There is no better symbol to raise awareness for the reduction of plastic water bottles. Ernst Bromeis wants all of us to to feel connected to the blue of our planet.